WHO IS YOUR CUSTOMER?

Have you ever wanted to please a customer and you have literally sacrificed everything on the altar and the customer still isn’t pleased or satisfied?

It just might be a situation of a relationship that isn’t working. It’s not you, it’s them and vice versa. It is no one’s fault that the relationship is not “giving what it should give”.

On the other hand there are some customers that you are yet to even go the extra mile for and they are treating you like you are the best thing after sliced bread.

All customers will never be the same. Know this and know peace.

It will therefore be very wrong and bad for business to treat all customers as a one-size-fits-all.

This brings us to customer fit;

Customer fit is the alignment of the product or services of a business with the needs of the customer. Consumers that have need for your product and service, patronise your business and become customers. 

However, there are some that are not sure if they need your product or service and as a customer success executive, it is your duty to outline the needs that your products and services cater to. This is where your in-depth knowledge of your business comes to play. This could go one of two ways. Either the customer realises that they indeed need your product and services or that they don’t.

Here are some types of customer fit

• Resources fit: How much of the resources needed for your product does the customer have? Is the customer able to afford your services? In cases like this, availability of resources determine the fit. While the customer might think great of the product or services offered by your business, at the time, they just do not have the resources.

• Functional fit: In this case, the determining factor is whether the product or service fits the functional requirement of the prospective customer. You could think of this as some sort of vibe check.

• Technical fit: Every business needs to understand if the product or service fits in terms of technology. What value will the customer gain from the product? 

• Cultural fit; When it comes to products and services offered, what is good for the goose is not always good for the gander. It is important to be aware of cultural background and how it may influence the decision of potential customers.

What next?

See you next week!

Cheers,

Seun